KYD Buro is a young architect team. Name is formed from the first letters of the founders: Kobets, Yankovskiy, Dubrovskiy. Company's services include architecture, complex projection, design and projects support. Teamwork is based on the following values: mathematics, logic, contemporaneity, openness, structuredness, consistency, simplicity and flexibility. They needed identity that would meet all of these requirements to create exact image of the company.
The first step was establishing of relationships between brand values and their graphic expression. It helped to understand how logo should look like. After that there was the skecthes stage.
The decision was found in type transformable sign, consisting of three caps letters. Each letter is constructed by common grid and has the same dimensions. Letters' ends have universal form for variety connection with each other.
The letters was replaced to pictorial projection to reflect idea of working plan and three-dimensional object. Every letter could have 4 positions by axises. Combing these positions we've got different variation of the sign. Three partners, three dimensions, geometrical forms, teamwork, mathematics, adaptibility — all properties in one simple sign. Logotype also contains full name (KYD BURO) in the style of modern humanistic grotesk.
Personal document folders are made of beech and 0.8 mm brown cardboard. They are fitted with neodymium magnets as a lock mechanism.
For business cards we used 0.8 mm brown cardboard. It was cutted and engraved on laser machine. This technology allows to use different versions of logotype for any edition. In addition laser leaves great burn side on each business card.