Infiniti / Blue Essence
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A spot we did for the unveil of the Infiniti EMERG-E electric concept car during the Geneva Motorshow 2012.
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A spot we did for the unveil of the Infiniti EMERG-E electric concept car during the Geneva Motorshow 2012.
 
Our approach was to show what you’d see if you dived inside a new form of lightning that’s assembled of three components with different characteristics: seductive, mysterious, powerful – and at the same time reveal the sports car in a beautiful and exciting way.
STYLEFRAMES
 FILM STILLS
CREDITS
 
Year: 2012
Client: Infiniti
Agency: TBWA G1
Creative directors: Adam Mandelstam & Fabian Braun
Creative team: Miles Jeffreys, Kirk Williams & Eric Haugen
Agency producer: Emilie Prud'homme
Production company: Passion Paris Productions
Executive Producer: Marc Bodin-Joyeux 
Producer: Emilie Walmsley
Direction / Art Direction / Animation: Polynoid
CG Artists: Fabian Pross, Csaba Letay, Ilija Brunck, Jan Bitzer, Heiko Schneck, Falko Paeper
Sound: Michael Fakesch (designingsounds.com)