National Museum in Wroclaw
The National Museum in Wroclaw exist to promote the ancient and modern of art. My goals was created a new brand identity in order to better represent this public facility. The new brand needed to be distinct and likeable and also inspiring people to delve more into history of art.
The aim was not only to promote the Museum but also encourage more visitors to attend the art events. I have created a simple monogram which represent the history and modern of art. A key visual element became a frame.
It is symbol of place where people can experience the art. Based on this simple element I achieved an elegant and contemporary look.
The design of project included:
- visual identity
- print materials
- brand book
*Bachelor thesis on Academy of Fine Arts and Design in Wroclaw, Poland, 2012
*All photos has been taken by myself