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    Czarnkow is a small town in northern Poland. Beer brewing tradition here goes back to the sixteenth century. Proposed new identity of Brewery Cza… Read More
    Czarnkow is a small town in northern Poland. Beer brewing tradition here goes back to the sixteenth century. Proposed new identity of Brewery Czarnkow, emphasizes the core values of the brand. Logo and the rest of the materials combine the simplicity and the professionalism of small regional brewery with a long tradition. Project of labels is created for the beer named Noteckie, produced by the Czarnków brewery. Labels show illustrations, each of them has been designed with the attention to characteristics distinguishing each suitable product. In addition, each type has its own four pack of beer. It was created for easy and convenient transport 4 beers. Packaging fulfils a function of outdoor advertising. The brand is based on a vintage style. Important value, which previously lacked is emphasize the tradition and individual, non-commercial approach to profession. Read Less
    Published:
Brewery Czarnkow
PL, 2014

Czarnkow is a small town in northern Poland. Beer brewing tradition here goes back to the sixteenth century.
This is my MA project completed at the Academy of Art and Design in Poland.
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Strategy
My intent has been to create a brand identity which reflect the historic approach and handmade nature of the Czarnkow beer. I focused on recipe and style of the individual beer.
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Solutions
I have created the logo, label and illustration for the bottle bringing inspirations from nature and taste of the beer. Czarnkow brand presents five types of beer that have differing labels based on vintage illustrations. The labels are designed to reflect the inspiration behind the brew. Czarnkow craft beer captures the country’s history and spirit in its label.