ISLA is a whisky brand created for the 21st Century female. A brief by DesignBridge for the 2012 D&AD student awards, applicants were asked to produce a fictional whisky brand that targets female consumers and give it an identity.
I felt it was very important to steer clear of making my brand overtly girly, as I feel that whisky is something to savour, and not cheapen with almost 'Lambrini' style of advertising because it is aimed at girls. The name ISLA is a female version derived from the island of Islay, where the majority of whiskys are produced. Isla is also commonly referred to as 'The Queen of the Hebrides' which I played upon, giving the brand a streak of royalty.
Creating the identity, I researched hundreds of existing whisky labels, looking and respecting each of the components. I tried to mimic these when designing my own, adding a more feminine feel.
In addition to the branding, I created a series of posters for an advertising campaign, highlighting the many ways in which whisky can be enjoyed- neat, on the rocks or in a cocktail.
"ISLA, heart-stoppingly good..."