INTERSTATE BATTERIES: LASTS LONGER
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Art Director Ryan Smith approached me with an idea for his client, Interstate Batteries, that was inspired by stories from actual customers. The … Read More
Art Director Ryan Smith approached me with an idea for his client, Interstate Batteries, that was inspired by stories from actual customers. The tales consisted of cars submerged in water, left on the side of the road, or abandoned after an accident. After returning to these vehicles the next day, to the amazement of the customer, the car lights were still on. Taking these stories, we took a playful look at how Interstate Batteries last much longer than conventional batteries. Each image was a combination of stock, cgi and some photoshop wizardry. Agency: Firehouse Client: Interstate Batteries AD: Ryan Smith Retouching/Cgi: Mike Campau Read Less
Published:
"LASTS LONGER" ad campaign
 
Art Director Ryan Smith approached me with an idea for his client, Interstate Batteries, that was inspired by stories from actual customers. The tales consisted of cars submerged in water, left on the side of the road, or abandoned after an accident. After returning to these vehicles the next day, to the amazement of the customer, the car lights were still on. With the basis of these stories as our inspiration, we took a playful look at how Interstate Batteries last much longer than conventional batteries.
 
Each image was a combination of stock, cgi and some photoshop wizardry.
 
Agency: Firehouse
Client: Interstate Batteries
Copywriter: Harry Kniznik
CD: Tripp Westbrook
AD: Ryan Smith
Retouching/Cgi: Mike Campau
Photoshop Compositing Build