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About

About

Branding for a young fashion label based out of Moscow, Russia.
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I AM
 
Branding For a Fashion Label from Moscow
 
I AM is an emerging fashion label based in Moscow. I AM is an emerging fashion label based in Moscow. Inspired by mirrors, we developed a visual language, which hides or exposes parts of an image, much like a mirror looked at different angles. The minimalistic approach was then applied to stationary, tags & other printed matter.