I came up with a company 'Home Grown', an inner city gardening store who would provide all the supplies, equipment and advice needed to start and maintain a small urban food garden. Home Grown would specialize in starter kits, designed to take the guess work out of gardening.
The idea behind this kit is that it provides absolutely everything you need to successfully grown salad greens on your balcony or patio. Included are self watering containers, dehydrated potting mix (complete with slow release plant food), seeds (measured precisely for each pot), gloves, a trowel and full instructions. The kit is designed to be both a practical item that people will purchase for themselves and also to appeal as a gift.