PRODUCT DESIGN | Proyectos Comunicorriente, Colombia
One of the interests of Comunicorriente was to generate a line of utility products made in resistant materials, with a practical design and fresh look to resolve everyday problems with handling materials to scratch and paint like colors, pencils, markers and brushes. Parallel to this it was required a brand design to identify the products and preserve connection with its own brand.
In response to the brief, the brand "otra cosa" was developed, including two lines of products:
1. Special edition: Pencils pouch with Moleskine customized by illustrators Pilar Berrío and Jorge Lewis.
2. Basic line: Bruches pouch and pencils pouch, in a basic line that combines acid colors and black.