Brand naming and Logotype design for a German Art gallery shop which sells special and unique graphic design products.
The idea for the brand name and the logo design came through the word "Smart". Smart creations. Smart graphic designs. And what is the synonym of the word “smart”?
Albert Einstein was the source of inspiration for the naming and the logo symbolism. “Graphicstein”.
So I designed the figure-form of Einstein’s face, in minimal lines. I wanted a clever but playful logotype so the upside down letters, of the phrase “Smart Creations” were the final touch, on my logotype design.