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Advertising on the Grammys
Fans Know Best
Target lets fans share in the 2012 Grammys spotlight
For this year’s Grammys, we promoted Target's featured artists by shining the spotlight on the fans those artists inspire. To do this, we found online videos of fans covering each artist's signature song and filmed those fans singing their own version. This year it was the fan's time to shine.

Eleven year old singer, Denise Bestman, became a viral sensation after 40 million Grammy viewers saw her performance.
Wieden + Kennedy,Portland
Creative Directors:Chris Mitton / Guy Seese
Copywriter: J Smith
Art Director: CaioLazzuri
Producer: Aime Graham
Account Team: TobyHussey, Matt Berry, Ann Halvorson
Executive CreativeDirectors: Mark Fitzloff / Susan Hoffman
Agency ExecutiveProducer: Ben Grylewicz
Director: NanetteBurstein
Production Company:Hungry Man
Executive Producer:Cindy Becker
Line Producer: DavidMarks
Director ofPhotography: Tami Rieker
Editorial Company:Joint
Editor: Katie Turinski(Adele),
Editor: Matt Hilberand Steve Sprinkel (Fray & Twilight)
Post Producer: TerraCloyes
Dream client: Jim Lawrence, JeanetteCarrell