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    adidas asked us to create a cinematic "museum piece" that would live on a massive 28-foot high video wall; the centerpiece of the new adidas NYC … Read More
    adidas asked us to create a cinematic "museum piece" that would live on a massive 28-foot high video wall; the centerpiece of the new adidas NYC flagship store.  Read Less
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adidas launched their NYC flagship store in 2016. 
The theme of the flagship is "Stadium" with an emphasis on the high school experience.

We were asked to create a cinematic "museum piece" that would live in the center 
of the store on a massive high-definition wall.
 
We suggested the "wall" was really a "window into the life of a high school athlete."

Our team then created and edited over twenty scenarios that represent the high school sport experience.