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About

About

Pitch illustrations and mockups for Golden Crumpets. Didn't win. Sadface.
Published:
Golden Crumpets
Role:  Illustrator and Designer
Client:  Golden Crumpets
Agency:  Holler
Credits:  Wordsmith - Katy Smith
 
All of the below work was done for a pitch for Golden Crumpets, a pretty popular brand over here in Australia. Unfortunately we didn't win the business, but I'm still well chuffed with the work I did for it. I busted out a tonne of illustrations over the course of a few days, the majority of which were for Facebook posts. In addition to that I also created a whole cast of new characters to join Mr Golden, the mascot of Golden Crumpets. I also refreshed the illustrative style for the brand as well, into a cuter, more, contemporary style.
 
Below are some of the best posts we did.
 
 
Below are a whole bunch of characters that would have joined lonely old Mr Golden. They're all basically meant to be other food stuffs that you can put on crumpets and that.
 
 
Finally below, is the entire cast of characters we created, with Mr Golden at the centre like a big old pimp.
 
 
In addition to all of those illustrations, I also had to come up with some Facebook campaign ideas, which was utterly soul destroying. Avert your eyes!
 
 
You can follow and keep up to date with my work on TwitterDribbble and Instagram, or check out my portfolio and blog.
 

2013