GE Winter Olympics
Building on Thornberg & Forester’s past interactive campaigns with GE, T&F collaborated with BBDO on creating a groundbreaking digital out-of-home campaign based on the look created by 3D artist Bryan Christie for GE’s Advanced Imaging sponsorship of the Vancouver 2010 Olympic Games. T&F’s 3D renders capture precisely the beauty of real athletes in motion through a look inside the bodies of four types of Olympic competitors: a snowboarder, a speed skater, a figure skater and a downhill skier. The result is a flawless, elegant work of art and science that captures GE as the leader in innovative health technology, products, and services and proud sponsor of the 2010 Olympic Games.
Building on Thornberg & Forester’s past interactive campaigns with GE, T&F collaborated with BBDO on creating a groundbreaking digital out-of-home campaign based on the look created by 3D artist Bryan Christie for GE’s Advanced Imaging sponsorship of the Vancouver 2010 Olympic Games. T&F’s 3D renders capture precisely the beauty of real athletes in motion through a look inside the bodies of four types of Olympic competitors: a snowboarder, a speed skater, a figure skater and a downhill skier. The result is a flawless, elegant work of art and science that captures GE as the leader in innovative health technology, products, and services and proud sponsor of the 2010 Olympic Games.
Services Rendered
Concept Development
Design
Animation
Music Direction
Rich Media Banner Design
Concept Development
Design
Animation
Music Direction
Rich Media Banner Design
