When have so few pixels offended so many? DICE and the amazing agency, Barkley, really went for it on this campaign. Their willingness to push the boundaries of taste and amazmentariness makes these spots the most highly-discussed low-fi since the humble gif was animated.
We had a fantastic time bringing these to life. As simple as they may appear, we did a great deal of R&D with regard to character design, animation styles and pixelation studies. Our team ultimately landed on illustrating and animating everything with a secret recipe in Photoshop CS5.