Fuji Bikes 2012 Catalog
Full product showcase for the consumer market.
Full product showcase for the consumer market.
Graphic Design, Art and Photography Direction
Produced annually for global distribution and translated into multiple languages, the catalog features the full line of Fuji Bikes which span road, mountain, lifestyle, urban, and kids platforms. Product presentation is reinforced with pro athlete, leisure, and environmental photography. Art direction focused on building a simple structure to clearly display the vast array of Fuji bicycles.
Produced annually for global distribution and translated into multiple languages, the catalog features the full line of Fuji Bikes which span road, mountain, lifestyle, urban, and kids platforms. Product presentation is reinforced with pro athlete, leisure, and environmental photography. Art direction focused on building a simple structure to clearly display the vast array of Fuji bicycles.
Metallic silver and navy blue cover
Introductory spread explaining the relationship between professional level sponsorship and technological product advancements
Spread highlighting Fuji's greatest achievement, the Altamira road bike platform
Overview spread for the road bike pages to follow
Fuji's Supreme spread paired with sponsored athlete photography
Unique spread for the Special Edition framesets
Mountain bike product pages.
Mountain bike product page paired with athlete feature. Annika Langvad winning Marathon World Championships on her SLM
Urban category spread
Beach cruiser spread
Complete inner pages, including bicycle specification and geometry charts
