Apparel geared towards the adventure driven cyclist.
My role in the project has been apparel design, brand conceptualization,development, and implementation as well as quality control and manufacturer sourcing. Market the company through website design, social media (Instagram, Twitter, Facebook), and e-mail newsletters (Mailchimp). Present product line at race venues and expos in the Mid-Atlantic and Northeast region. Created traveling display booth which supports identity and showcases apparel.
Manage Google Analytics and social media statistics to track strength and type of referral base and sources of incoming traffic. Consider ease of user experience including website architecture, navigation, and e-commerce purchasing.