Mubadala Aerospace approached us to to design and art-direct a corporate brochure box set on their behalf. The idea was to create an innovative, engaging piece of corporate collateral to help promote Mubadala's Aerospace investment growth in Abu Dhabi for the 2010 Dubai Airshow. The universal appeal of aerospace and the technological scale of the industry dictated that the solution needed to be evocative, simple and precise.
We developed an innovative master brochure and 7 further roll-fold asset leaflets. A unique 2-part debossed and Spot UV slipcase system was developed to hold all 8 brochures together with a soft-touch matte lamination to the outer shell of the case. Bespoke iconography was developed to further enhance the narrative and really help differentiate business assets and service structures.