The Advanced Technology Investment Company (ATIC) is an investment company wholly owned by the government of Abu Dhabi. With a core focus to realise long-term investment opportunities in the highly competitive and capital-intensive advanced technology sector, Eleven Creative Strategy have been working very closely with ATIC on a dynamic suite of corporate Brand Collaterals and marketing tools so support ongoing programmes and initiatives.

The Al Nokhba Internship is a unique development programme jointly managed by Abu Dhabi Education Council (ADEC), Advanced Technology Investment Company (ATIC) and Globalfoundries. We were asked to design and develop a student profile book to introduce the students to each other and to the programme, conducted in Singapore over a period of 6 weeks. An innovative short-page brochure was developed with 5 key sections of varying widths, bound with an 8 page cover. Pull-out facts, bite-sized information accompanied by relevant unique iconography and the profiles of students, mentors and teachers were all conveyed within the brochure in a playful and dynamic layout.