Diesel - Dress Up
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About

About

Diesel wanted a fun and easy entertainment concept to be used by parents and their kids in relevance to the Kid collection. The project is a coop… Read More
Diesel wanted a fun and easy entertainment concept to be used by parents and their kids in relevance to the Kid collection. The project is a cooperation with advertising agency SMFB. We developed an app where parents could select their kid’s age and gender before taking a picture of them. The face on the picture was taken out and placed on an illustrated doll where they could add different hairstyles and of course the Diesel clothing collection. In the end the app generated a fun picture that has proven to be very appealing and exciting for the kids using the app. The picture can be saved on the phone or shared on the common social networks. Based on the choices made, users can go directly to the right section in the Diesel mobile store to pick up the chosen clothes in the picture. Read Less
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