GET is known as Norway's leading provider of TV and Broadband infrastructure. As recent TV-habits have emerged with streaming content providers like HBO and Netflix, GET needed to evolve its content and entertainment as their main distribution focus.
The strategy was to shift from products, cables and hardware, to a provider of entertainment content and experiences.
After we repositioned the overall visual identity, the online presence got a major upgrade. From a standard portal solution with isolated product categories, we stripped down the information to the bare minimum, bundled their major products and presented GET as a unified service. The site takes users on a journey through the GET experience, concluding with three simple bundles.
Photo: Hans Fredrik Asbjørnsen