We (Wiz Interactive), proposed a concept for new print campaign based in the gut feeling and perseverance that gamers/gamblers have when betting. It's from there that comes the title:
"O Bichinho do Jogo".
And has we know in Europe and in Portugal, soccer is big source of online betting.
So we came up with the ideia of mixing both, and give it a try.
Our client, Dhoze, is one of the biggest betting houses in Portugal. ---
Design - Bruno Rodrigues
Copywritter - Angelo Marques