Design Days Dubai 2012 is the region's inaugural, and set to be leading arts and design festival, showcasing the work of leading designers and design galleries from around the world. Presenting limited edition works covering a broad spectrum of disciplines; furniture design, product design and innovative objets d'art.

With a well respected global presence in, amongst other disciplines, furniture design and manufacture, PF Emirates asked us to design and develop an innovative brochure solution for their own exhibition stand at the fair, taking place in a purpose built venue at the foot of the world's tallest tower, the Burj Khalifa. The brochure served to highlight some of the leading minds of furniture over the past 100 years. Tom Dixon, Franco Albini, Le Corbusier and Allesandro Mendini were just some of the innovators, past and present, featured within the brochure. Short page sections were used for the biographies, printed on a dark grey Fedrigoni Saville Row Tweed uncoated paper for a more prestigious and tactile feel. Typography was printed in Pantone 877 (Silver) to really lift the narrative and engage with the readers. The short page sections were encased within a double page spread featuring a portrait of the designer, along with one of their leading furniture innovations.