Add to Collection
About

About

In 2013, DeguDent/Dentsply launches an international campaign promoting a new material for dental laboratories called Crypton. Crypton is a non… Read More
In 2013, DeguDent/Dentsply launches an international campaign promoting a new material for dental laboratories called Crypton. Crypton is a non-precious alloy used to produce dental superstructures. Up to now, the traditional process to produce such structures was to cast the so-called ingots – which was a dirty, risky and joyless job for the dental technician. Thanks to Crypton this unpopular process can now be replaced by a modern, clean and digital wet-grinding CAD/CAM workflow. Starting with this 3D animation movie, the campaign aims to communicate the new, easy way of working with non-precious alloys in a funny and entertaining style – quite exceptional in the field of B2B communication for medical devices. Read Less
Published: