DISH TV CRICKET RADIOS
Cricket is like a religion in India, and Dish TV was offering agreat scheme for the die-hard cricket fans. So what better way to connect withthem than through Cricket itself?
We identified cricketing terms and phrases commonly usedduring live commentary that also had a literal, non-cricket meaning. Wecrafted real-life situations that were clever puns/jokes around these literalmeanings. The ‘cricketing terms’ served as an answer/summation to thesesituations. This ensured that the spots were not just entertaining but alsoconnected very strongly both to the audience as well as the product offer.
We identified cricketing terms and phrases commonly usedduring live commentary that also had a literal, non-cricket meaning. Wecrafted real-life situations that were clever puns/jokes around these literalmeanings. The ‘cricketing terms’ served as an answer/summation to thesesituations. This ensured that the spots were not just entertaining but alsoconnected very strongly both to the audience as well as the product offer.
Title: Quick Delivery
Title: Defense
Title: Appeal
Credits:
Navajyoti Pegu
Anand Bhushan
Deepak Nagar
Navajyoti Pegu
Anand Bhushan
Deepak Nagar
