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Cricket is like a religion in India, and Dish TV was offering a great scheme for the die-hard cricket fans. So what better way to connect with th… Read More
Cricket is like a religion in India, and Dish TV was offering a great scheme for the die-hard cricket fans. So what better way to connect with them than through Cricket itself? We identified cricketing terms and phrases commonly used during live commentary that also had a literal, non-cricket meaning. We crafted real-life situations that were clever puns/jokes around these literal meanings. The ‘cricketing terms’ served as an answer/summation to these situations. This ensured that the spots were not just entertaining but also connected very strongly both to the audience as well as the product offer. Read Less
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DISH TV CRICKET RADIOS

Cricket is like a religion in India, and Dish TV was offering agreat scheme for the die-hard cricket fans. So what better way to connect withthem than through Cricket itself?
We identified cricketing terms and phrases commonly usedduring live commentary that also had a literal, non-cricket meaning. Wecrafted real-life situations that were clever puns/jokes around these literalmeanings. The ‘cricketing terms’ served as an answer/summation to thesesituations. This ensured that the spots were not just entertaining but alsoconnected very strongly both to the audience as well as the product offer.

Title: Chhaka
Title: Quick Delivery
Title: Defense
Title: Appeal
Credits:
Navajyoti Pegu
Anand Bhushan
Deepak Nagar