Established DJs/ Producers Will Clarke & Jason Honeywell approached Superfried requiring a brand identity for their new club night Cut a Rug – urban terminology for dancing with flair.
Inspired by the name a bespoke letter ‘C’ was tailored with distinct incisions to form a bold & memorable icon. This provided a versatile container that could be styled/ mask images/ rendered in different mediums for promotional material such as flyers & posters. Additional marketing material include tees & the commission of bespoke cut a rug 'c' lightboxes to be situated behind the dj booth. Installed with a control system the light colour can be altered & synced to the music. For promotional videos a short ident has been animated in flash.
Since the launch Cut a Rug have graced various venues in the UK & Ibiza. In addition to the club nights Superfried are currently developing the brand further to accommodate a Cut a Rug radio show & recording label. Watch this space!
