Fedrigoni 365 – 2022
Bespoke Typographic calendar submission
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The Fedrigoni 365 calendar, designed by TM Studio for Fedrigoni papers UK, annually invites UK based design studios and individuals to participate. This theme of collaboration has been continued for their 5th edition. However, this year the production has been modified to also allow for the inclusion of several printing specialists, showcasing the endless possibilities of finishing and book binding. The calendars can be purchased from Counter Print with all profits donated to the charity Mind.
It was an honour for Superfried design studio to participate for a fourth consecutive time, this year with the assigned date 8 July. Eight is one of my favourite numbers to design, consequently I have created many bespoke versions over the years covering numerous styles, so I was struggling to find a new direction.
I decided to look through unused ideas for projects and stumbled upon a very exaggerated letter form. Originally used in a landscape orientation, rotation led to a very extreme direction. The general form was striking, but far too flat and static. Continuing with my running theme for the previous typographic submissions to Fedrigoni 365 – 2019 . 2020 . 2021 – it was time to apply an element of depth.
The numerical form conveyed an essence of a grand historical, arched doorway. This led to the idea of steps leading to the entrance. To maintain balance, the addition was replicated, flipped and applied to the top of the numeral. It was here that the illusion was reversed, suggesting the steps were coming out rather than leading into the page. The surreal, op-art effect was very apt ensuring the design was a worthy fourth addition to Superfried's ongoing collection of Fedrigoni 365 submissions.
