CAFRIKO - professional hair care
Theprofessional hair care line of Cafriko consists of 3 separate products. Shampoo, conditioner and hair oil are skillfullyattracting attention by pure and contrasting design elements and convey highestvalue and special exclusivity. In the application, their appearance as lyingpebbles underscores the wellness and spa nature of this product line.
Cafriko’starget group finds itself in the female share of the liberal-intellectual sinusmilieus. They insist of exclusivity and are characterized by post-materialvalues, professional success and ecological awareness. High level of commitmentand little leisure time are defining features of this target group.
At the POS, the final shape ofthe product is emphasized by a high-quality package which catches the interestof the consumers. This takes on elements from the actual product design itselfand distinguishes from its competitors by setting contrast between recycledpaper, silver-colored accents and large areas of color. After removing the packaging, the stacked productsappear like superposed hot stones, which are used frequently in the context of SPAs.
Cafriko combines professional hair care,consisting of shampoo, hairoil and conditioner, through timeless and iconicdesign. After an exhausting week, thishair care line is just the right thing to cater for relaxation and to meet theexpectations and needs of a successful woman.