Branding: Sound Station music channel

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  • The final project for Motion Graphics class required an identity design package for a  channel of our choice. 

    I chose to create a Pakistani music channel called Sound Station with a branding scheme that was inspired by the local visual language to create a dynamic and colorful experience aimed the young and the bold.
     
    The objective of the identity was to create a brand that would communicate to a savvy young audience, while remaining true to our traditional vernacular roots. Modern music equipment and Pakistani truck art and were used as the primary inspirations to create a button-esque logo that would animate differently each time affecting patterns that are remnescent of traditional mosaics and truck art patterns.
     
    Best viewed at HD settings.