ART RENDA - Brand Identity
2013 | Lingerie & Underwear
Created to accompany the new consumption habits related to nourishment, Nake brings its product’s final purpose within its identity: Purity, simplicity and function. The project aims to bring personality in its communication to accomplish distinction in the segment of cold pressed juices, given the concept of purity and simplicity we developed the verbal/visual speech having the packaging as its main touchpoint. Objective cleanness which transmits how sophisticated the product’s preparation is, while still being perceived as friendly and natural.
ArtRenda's website was developed to work as an online catalog and institutional website. The simplistically luxurious characteristics of the identity were priviledged, which is the lingerie and other products themselves, main source of reference for the new visual language and symbol.