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Our team was tasked with creating a launch campaign for Alienware's X51 computer, their smallest desktop on the market. The key differentiator of… Read More
Our team was tasked with creating a launch campaign for Alienware's X51 computer, their smallest desktop on the market. The key differentiator of the desktop is its size - more than half size of a traditional Aliewnare rig. We came up with a campaign titled Let Your Hero Out, and wanted to capture this new exciting device break out of a black box that resembles a giant old school computer tower. Beside photography and regular advetising, I was tasked with creating a Facebook game. We had an opportunity to partner with not yet released Mass Effect 3 and built a game, where fans could slowly shoot at the mysterious box using ME3's new weapons, which were released over the course of the week at midnight. Read Less
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Our team was tasked with creating a launch campaign for Alienware's X51 computer, their smallest desktop on the market. The key differentiator of the desktop is its size - more than half size of a traditional Aliewnare rig. We came up with a campaign titled Let Your Hero Out, and wanted to capture this new exciting device break out of a black box that resembles a giant old school computer tower. Beside photography and regular advetising, I was tasked with creating a Facebook game. We had an opportunity to partner with not yet released Mass Effect 3 and built a game, where fans could slowly shoot at the mysterious box using ME3's new weapons, which were released over the course of the week at midnight. 
Art direction for photographer
Final product photography
Art direction for photographer
Final product photography