Projections for UrbanDaddy’s holiday party.
Not knowing what the acts would be or where they would happen, we created a backdrop for whatever was going to unfold. We designed a fanciful clock using the masonic details and wood textures from the space itself. The clock itself had 3 main stages, each representing the mood of the party from the quiet party beginnings, to the ramp up, and ending with the wildness of the wee hours.
After the reveal of the clock, it would chime every hour and a new act would stream out of the doorway within it. Each act would ratchet the clock and build anticipation for what came next. At midnight, the clock burst into a finale of light and gold as a giant king on stilts, gold-dust-throwing maids and back-flipping dancers spilled out into the party. Needless to say, it was a hell of a night.