Run through your writing
A running mantra is something to tell yourself while going up steep hills or long distances, it’s a reason to keep pushing through challenges. We were asked by AnalogFolk to turn marathon runners’ mantras into a dimensional art experience for Clif. So we went for a run and then ate 1000 Clif bars for inspiration. Ultimately we fell in love with the idea that all of the art in this experience would be a play between flat and dimensional.
We tend to think of writing as 2 dimensional, but there are dynamic shifts in speed and angle as you form letters. We saw an opportunity to use these shifts to generate elevation, where fast lines became mountain paths and curves became paths around ponds. This project is for runners, so the natural pay-off is to run through the resulting landscapes.
The art direction is a play on the central idea of flat writing becoming dimensional. In the same way the flat shaded environment is vector like from above and then takes on unexpected depth when the camera shifts perspective.
Add your Mantra to the screen by writing on an iPad, and then watch as your personal mantra becomes a running path through the mountains, desert or snowy night. The best part of the experience is that you can literally step up and run through what you wrote by stepping on a custom built sensor driven game pad.
After your run you can print out a poster of your mantra landscape and send the whole journey to yourself for social sharing.
Mantra Maker is an interactive installation, a website and mobile experience in one. The application was built in WebGL, so not only does the installation run in a browser, you can experience the whole 3D run experience in real time on the phone. Mantra Maker was installed at both the 2017 Boston and LA marathon for runners to explore their mantra.
RED PAPER HEART
Zander Brimijoin - Creative Director
Pedro Piccinini - Art Director
Daniel Scheibel - Technology Director
Adrià Navarro López - Creative Coder
Matt Kenefick - Web Developer
Lisa Walters - Executive Producer
Plan 8 - Sound Design
Boxman Studios - Fabrication
Created for Clif
In collaboration with AnalogFolk - Agency