GREEN JACKET | Brand Identity
Client : WILLIAM GRANT & SONS KOREA
Services : Research & Analysis, Brand Strategy, Brand Naming, Brand Visual Identity, Bottle Design, Label Design, BX Materials, Visual Style Guideline, Design Specifications, Brand Visual Management
Creator : Seung-beom Kim, Heung-ki Kim, Kyuri Park, Hyunju Lee
Year : 2015
Introduced for the first time in Korea by William Grant & Sons (WGS), famous for Glenfiddich, Canadian whisky "Green Jacket" expresses the best authority and pride given to a only one single winner as a shield shaped battle of diamond-shape, and symbolizes the dignity and value of "Green Jacket", which enhance the quality of whisky in Korea by one notch.