Pulmuone, which has established itself as a 'Natural-oriented' and 'Health Brand' through consistent communication under the concept of <Right Food,> found the absence of 'Pulmuone-ness' of the master brand "PULMUONE," which believed to "show" due to the strong image formation of the meta-brand PMO. 

Accordingly, we discovered the substance of "PULMUONE" called 'Premium Brand of Raw Food' and developed brand personality & brand index to visually complete the brand relationship and structure of PMO and "PULMUONE."