Brand identity and visual identity realized by the studio YUDIN Design for CALIFORNIA. American style Asian restaurant.
The logo of the restaurant was created from different associations with the sun: corporative decorations for the interior and accessories, literal font, main symbol. To be closer to the American style, the designers chose a sand colour that became the main in the brand identity. For the VIS, the designers provided different kind of elements: a customized packaging, napkin rings, coasters, menus, staff uniforms etc..
Two versions of the logo created by the studio YUDIN Design, where the image of the sun is recalled in the shapes and colors.
The original logo placed in the CALIFORNIA. American style Asian restaurant sign.
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Check the brand identity section in the official website of the Ukrainian studio YUDIN Design
Because the sun is a powerful symbol for any culture, the designers used an archaic kind of font and symbols in the brand identity. You can see a minimalist graphic that, at the same time, reminds cave paintings and symbols.
Customized sand-colored napkin holdres with the brand image of CALIFORNIA.
yudinbrothers@gmail.com
Menu cover customization by YUDIN Design.
yudinbrothers@gmail.com
Exterior of CALIFORNIA alzo realized by the designers Vladimir and Aleksandr YUDIN.
yudinbrothers@gmail.com
Staff uniform in perfect Asian style with the logo in two versions.
Elegant customized cards with the main information of the restaurant and the contacts.
Animated video logo on CALIFORNIA. American style Asian restaurant
