ΑΤΗΕNS FOODIE 

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Meet the Athens Foodie – a blog-based service that introduces travellers and visitors of the city to the wonders and hidden gems of Greek food. 

CONCEPT

The conventional imagery of Greek food for many years has been stuck to stereotypes. Most of the times these were expressed visually in ways that were too obvious and too tired for our liking. For sure, we wanted to covey the idea of something quintessentially Greek – but without resorting to any of the folklore and touristy references that have been the unfortunate rule so far.  We thus sought inspiration in more subtle items and symbols.

DESIGN APPROACH

The Greek version of the antefix, the vertical ceramic block that terminates the covering tiles of a tiled roof, is locally known as ‘Akrokeramo’ (literally: edge tile). 

It usually employs plant-inspired designs and it is an extremely characteristic feature of classical and neoclassical architecture. We thus created a symbol highly reminiscent of the Akrokeramo, but consisting of a fork, a knife and a three leaves. The fork and the knife have a scissors-like grip, a direct reference to the tailored experiences offered. 

Finally, all these are embedded in a circle with dots all around, resembling a clock – a suggestion to the around-the-clock availability of the experiences offered. 

Classic yet contemporary and definitely memorable, the end result is a solid base for the brand to build upon.

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