Wonder Grottole

art direction branding co-design workshop colour community graphic design social design tradition typography visual identity

Wonder Grottole is an experimental project that involves and connects people and energies from all over the world, it is a social enterprise that works to rehabilitate the historic centre of the village of Grottole (30 km from Matera), thanks to the regeneration of abandoned houses and the creation of a new community. Local and global, material and immaterial, past and future. Being comfortable together, inventing and imagining new ways of living in the community between free time and work.

Wonder Grottole visual identity was developed during a co-design workshop that I held at the Super Scuola Superiore d'Arte Applicata of Milan, in February 2019. Together with a small group of students, we imagined and developed its communication strategy and brand design.