The Collective Lab
Brand Identity System
The Collective Lab (Colab) is an internet venture accelerator that believes the most innovative companies are born when young, inclusive, and committed individuals come together and create a disruptive business idea. At Colab, it is the best place to find a co-founder or team member, form a company and bring ideas to the most potential investors in the world.
The logo portrays the idea of coming together through the mix of strokes and shapes that are derived from a bold typeface called Avenir. The stokes have been extended to create a sense of motion coming from various direction.
The “O”, “V”, and “A” simplified into shapes builds a digital atmosphere to attract young generation.
