"My name is" applies typography as an end in itself, minimizing supporting imagery, which demonstrates the self-exploration of designer's own Chinese identity. Food, as a universal language, ties different people together. Despite of a various dietary habits we have, the nature of food has never changed. Food is still one of the most basic human desires. By forming his Chinese and English name with materials of Chinese food, it becomes a cultural name card to everyone around the world.
“我的名字叫”以纯粹的字体排版理念为核心，展示的是设计师对自身中华文化的探索。食物，作为全世界的共通“语言”，将不同种族的人联系在一起，虽各地饮食习惯不同，但食物本身的属性不变，所谓“饮食男女，人之大欲”。运用中华传统料理食材，组成设计师的身份名片，并以中，英文形式让更多的人了解设计师本人的文化背景。
The intention is to seek the essence of Chinese culture – Food. We Chinese have developed a complicated system and rules about how to eat and what to eat. And even daily greeting also involves ‘food’. ‘Have you eaten already?’ means 'How are you?'.
Inspired by the low-shutter speed photography, where the light becomes traceable, I was using a light source as a brush to write my name in Chinese. The line of lights have various widths and weights, depict the essence of Chinese script Calligraphy, which ables to finish one character within one stroke.
As a street photographer, I alway like to take a walk on the street and observe interesting scenes. Every one has an unique way of recognising things. An ‘L’ I composed from a building may not be legible to another person. And the most intriguing aspect of the street is the situation is never predictable. For instance, in the letters ‘L’ and ‘E’, a bird and a person emerged simultaneously when I pressed the shutter.
PROCESS
