The objective for this assignment was to create a visual story through a line of t-shirts that could be featured in PacSun stores. I came up with a new concept for the RVCA summer clothing line and lookbook. RVCA is a skater and surfer brand where their motto is the "balance of opposites."

 

I focused on the skater girl that wants to express her sassy feminine qualities as well as her adventurous
tomboy side. I came up with "Beauty is a Beast" and created t-shirt designs and a look inspired by the phrase. I worked with an amazing photographer Brett Falcon on the photo shoot for my lookbook; assisted by the talented Rodd Vano; My beautiful models were Mary Harding, Tess Bonn and Jessica Gonzalez (who was also their
makeup artist).