For the annual Chinese New Year Party of Ogilvy Shanghai, our posters were about how rats bring treasures (鼠来宝), which is a wordplay from Shǔ lái bǎo (数来宝), a traditional folk art that told stories about values. So, we illustrated the values of the people inside the agency, and how they bring treasure.















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CREDITS:
CD: Jimmy Wang/ Addy Khaotong
Copy: Ivy Wang
Art: Lance Francisco/ Jimmy Wang
Illustrator: Au Chang








Ogilvy CNY Posters
Published:

Ogilvy CNY Posters

Posters for Ogilvy's annual Chinese New Year Party

Published: