In Singapore, many local coffee shops would cut cans in half and use them as ashtrays. Inspired, we thought, what if you could share the happiness of Coke with a friend the very same way?
By simply splitting the classic 330 ml Coke can right down the middle, you can share it straightaway. Half for you, half for your loved one, but twice the happiness.
Results
1,591,471 views on YouTube (and counting)
Inducted into Coca Cola Archival Museum.
Cannes 2013 Gold Lion for Promotional Item Design
Cannes 2013 Gold Lion for Promotion & Activation
Cannes 2013 Silver Lion for Special Editions & Promotional Packaging
Cannes 2013 Shortlisted for Ambient Media (small scale)
Credits
Creative director: Eugene Cheong
Art director: Erdenechimeg Bat Erdene, Timothy Su
Copywriter: Xiaoan Cheng
