The Rhino Collective ​​​​​​​

Scope : Merchandise Design, Identity, Strategy, Packaging, Social media campaign

The greater one horned rhino is one of the greatest success stories of Rhino conservation,
Even so, the species faces an ever present threat from poaching for its horn and continuing habitat loss. Adding to their distress, the recent devastating floods in Assam continue to keep this majestic animal at the brink of extinction.

The loss of rhino lives by drowning due to seasonal flooding can be countered. A strong first response, better infrastructure and training will keep them protected.

The collective was designed and curated keeping the festivities in mind, was utilitarian and blended with the theme of the majestic one horned Rhino.