The South Story
Client : Zee Entertainment Enterprises Ltd
Industry : Entertainment, Media & Corporate
Scope : Graphic design, communication, experience design, event design, merchandise design and curation.
A land divided by borders and united by culture, India, has a million stories to narrate. With culture and food being at the epicentre, we decided to gather inspiration from all the elements that bind the 5 states of south India together. Folk, dance, culture, food and art came together via design extended to merchandise, event experience, design and communication collaterals bringing to life an experience we called - THE SOUTH STORY.
The south story brought together pop culture, food and travel to create an experience true to every south Indian. Evoking the cultural flavours of each state and a showcase of Zee’s extraordinary offerings in each of these markets.
The Team crafted a beautiful experience via their design collective to our preferred partners and stakeholders. Working with the team was a fun and creative experience that was very well received by the leadership team in the organization. Looking forward to many more fun future projects with them. I thoroughly recommend them.
- Head of Marketing Zee Entertainment Ent. Ltd.