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“Fight Camp is a groundbreaking full studio boxing gym at home.” Taking cues from historic boxing posters, the identity features an expandable word mark that uses the lines of the boxing ring as a visual motif to create a virtual ring. This system is flexible and can play out in a variety of different ways across many applications.

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Designed at Studio Paradise

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Role: Art Direction & Design
Creative Direction: Luke Flynn
Typeface: New Grotesk Square & Graphik