A branding exercise for Pantone. The goal for this assignment was to come up with a product that’ll be useful for the design community. In the course of three weeks, I came up with Tell-a-Tone. 

A customizable color scanner that tells you the exact color values of anything you see in real life. Customers can customize the look of their Tell-a-Tone by picking or uploading a color palette while purchasing the product. 

This campaign contains the physical product, packaging, posters, websites and the companion mobile app. Using Cinema 4D, Illustrator and Photoshop I created all the original 3D Modal, illustrations, websites and photography.