CENTRAL IDEA: Unicorn gives you a custom tailored experience that will build on and enhance your browsing experience.
UNIFYING CONCEPT: The concept is based on the union of two ideas: The unicorn, which represent the emotional bond with the product, and a kaleidoscope, which stands for the adaptability and structure.
The kaleidoscope gives you a new vision of the world. It has a strong underlying
structure and that changes as you move it.
UNIFYING CONCEPT: The concept is based on the union of two ideas: The unicorn, which represent the emotional bond with the product, and a kaleidoscope, which stands for the adaptability and structure.
The kaleidoscope gives you a new vision of the world. It has a strong underlying
structure and that changes as you move it.
The Unicorn logo will read and track your movement and change its color based on the content of your searches.
