The Story
The Last of Us is a genre-defining interactive entertainment experience that blends survival and action elements to tell a father/daughter-style character-driven story. Joel, a ruthless survivor, and Ellie, a brave young teenage girl wise beyond her years, must work together to survive their journey across what remains of the United States due to a modern plague decimating mankind.
Creative Strategy:
JUST HOW FAR WOULD YOU GO TO SURVIVE?
Agency: 180Amsterdam
Client: PlayStation
Awarded a bronse lion in the film cathegory in Cannes Lion 2014
