Arispe Creative was asked by the American Advertising Federation's San Antonio chapter to create a fun and informative invitation to the 2010 Addys, a advertising awards show. A military theme had been established for that year's show. We decided on a vintage "Field Manual" look to convey the information. Sourcing field manuals, dog tags and medals from Army supply stores we created a weathered multi-layered look. The finished multi-paged booklet looked the part and helped to set the mood for a military inspired event.
This piece won a Gold Addy at the San Antonio AAF Addy Awards, then went on to win a Bronze Addy at the District 10 Regional Addy Awards.